Tips To Draw More People Into Your Store

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Foot traffic plays a key role in the success of a retail store or business. Business owners can utilize their window displays effectively will reap the rewards of more foot traffic, and subsequently more sales. A well-designed window display will encourage passer-bys to take a few minutes out of their day to see what the store has to offer. And once you get them inside your establishment, you'll have a far easier time converting them to a paying customer. Now for the million-dollar question: how do I draw people into my store?

Color Matters

Don't underestimate the importance of using the right in your store's window display and outside your store. Displaying a bright red-colored "SALE" sign, for instance, is sure to capture the attention of pedestrians, whereas a neutral color brown or beige sign won't have the same effect. A good rule of thumb to follow when choosing promotional signs for your store is, the brighter the better. Opting for a brightly colored sign will make shoppers stop to see what the sign is about. This doesn't necessarily mean that it will draw them into your store, but it's a step in the right direction.

Group In Threes

We've talked about this before on our blog, but it's worth mentioning again that the human brain is hardwired to respond with a deeper level of engagement when presented with items in groups of threes. When items are grouped in threes, it creates an asymmetrical appearance that connects with the viewer. Whether you sell apparel, sporting equipment, electronics, or practically any other consumer good, try to get into the habit of grouping them in threes.

Window Display Tips

  • Change your window displays on a regular basis. Shoppers grow tired of seeing the same design time after time, which is why it's a good idea to incorporate new themes and elements every once in a while.
  • Create themes in your window displays. With spring now officially here, there's no better time than now to use a spring theme with seasonal colors.
  • Don't be afraid to contact product vendors to ask for assistance. Many merchants will gladly send a representative to help you set up a window display featuring their product. Because after all, it's in their best interest for you to sell more of their products.
  • Make your mannequins as authentic as possible, accessorizing them with jewelry, hats, handbags, and other items.

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  • George Blitzer
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