How To Effectively Use Mannequins In The Apparel Industry

June 30, 2016

To say the U.S. apparel industry is big would be an understatement. According to Statista.com, Americans spend more than $225 billion on clothes and garment every year -- a number that's expected to grow even larger in the years to come. With such a large, ever-growing industry, apparel retailers are pulling out all the stops to win the hearts of consumers.

Mannequins In The Retail Apparel Industry

While traditional marketing and advertising plays a key role in the success of a retail apparel store, visual merchandising is equally as important. A well-made window display will entice shoppers to step into the store and check out its products. But a poor display will have the opposite effect, sending shoppers out the door and headed to a competitor's store. You can improve the effectiveness of your displays, however, by using mannequins.

While mannequins are used in a variety of applications and industries (e.g. movie props, tailors, museums, seamstress, etc.), they are particularly important in the retail apparel industry. Retailers can use them to display product in a more meaningful and relatable manner, which subsequently boosts sales. Displaying a shirt or garment on a mannequin, as opposed to hanging it on a rack, allows shoppers to see exactly how the item looks on the human body.

Mannequin Tips For Apparel Retailers:

  • Avoid torso-only mannequins and stick with full-body models instead.
  • Enhance your mannequin displays with proper illumination. If the mannequin is set up a dark, shaded area, it will have little-to-no impact on shoppers.
  • If necessary, pin your garments on the mannequin to secure it in place. There's nothing tackier than seeing a shirt, dress or pants falling off a mannequin.
  • Don't underestimate the use of accessories with your mannequin. Even if your primary goal is to display a particular garment, accessories such as hats, handbags and jewelry will improve the aesthetics of your mannequin; thus, making it more effective.
  • Remember to change your mannequin displays on a regular basis. A good rule of thumb is to change your product at least once a month to keep shoppers interested and engaged with the display.
  • Try creating a "theme" with your mannequin displays. One idea is a back-to-school theme, dressing your mannequin(s) in school-appropriate outfits, backpacks and related accessories.

Leave a comment

Comments will be approved before showing up.

New Customer? Sign Up And Get 5% OFF