Sales (or lack thereof) can make or break a retail store. If you fail to convince your target audience to purchase your store's products, your competitors will fill the void by nabbing those customers. You may still receive a few sales, but it will pale in comparison to your competitors. So, how exactly can you convince shoppers to buy your products?
If you keep up with our blog here at MannequinMall.com, you're probably well aware of the importance of visual merchandising. This catch-all term is used to describe the act of presenting and/or displaying product with the goal of producing sales. Anyone can toss some new shirts on a rolling rack and call it a day, but it takes a skilled and experienced visual merchandiser to place those garments on mannequins. The bottom line is that you should be conscious of your store's products and how they are perceived by shoppers. Ideally, product should be presented in a way that entices shoppers to pick it up and buy it.
When displaying items in your store, try to get into the habit of grouping them in threes. Whether it's a group of mannequins, cardboard cutouts, promotional signs, etc., grouping items in threes will trigger an instinctual reaction in shoppers, causing them to stop and take notice. How exactly does this work? Well, the human brain is hard-wired to respond with a greater level of engagement when presented with asymmetrical items. Therefore, creating a display with three items -- three is asymmetrical -- you'll encourage shoppers to take notice of the display, which in turn will boost your sales.
Many store owners fail to create meaningful, relevant product displays. Just because you lack experience in visual merchandising doesn't necessarily mean that you can't put together an effective display. A simple yet effective approach is to create displays that are reflective of the season. Now that it's spring, for instance, you may want to create a display consisting of several mannequins wearing t-shirts, shorts and other appropriate seasonal clothing. And when summer rolls around, you may want to incorporate beach elements such as a beach ball, bathing suits, etc. into the mix.
Don't underestimate the selling power of special promotions and discounts. If you have a surplus of a particular item and need it gone ASAP to clear up inventory space for other items, place it at the front of your store with large, prominent signage indicating that it's on sale for a limited period of time. When shoppers are confronted with a limited-time deal, they'll feel more inclined to buy the item.
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