What Is a Point of Sale Display?
Whether you're a visual merchandiser, retail store owners, or entrepreneur who's looking to launch his or her own business, you've probably heard of the term "point of sale display." Based on the name alone, it's difficult to piece together what exactly a point of sale display is. But don't worry, because we're going to take a closer look at this term and its meaning in the following blog post.
A point of sale display is essentially a visual display of product that's set up on or around a store's checkout register. Its primary purpose is to entice shoppers into making one final purchase before they leave the store, often featuring impulse-buy products like soda, candy, chewing gum, etc.
Benefits of Using a Point of Sale Display
The primary benefit associated with point of sale displays is the ability to produce more sales. When shoppers are waiting in line to checkout, their eyes will wonder to their surroundings. You can use this to your advantage by setting up product displays. So even if a customer visited your store with the intention of purchasing a single item, he or she may leave with two or three items thanks to the use of a point of sale display. It's a simple and effective way to boost sales in a retail store.
Other benefits of using a point of sale display include:
- Move perishable goods and products before they expire.
- Create a more visually appealing checkout lanes.
- Cross-merchandise different product.
- Promotes a positive shopping experience.
- Highlight special deals and promotions.
Disadvantages of Using a Point of Sale Display
As with all product displays, point of sale displays must be properly maintained. This means an employee must stock and organize them on a regular basis; otherwise, it will turn into a mess that reflects poorly on your store. The good news is that some product manufacturers will perform this job for you, sending a representative to stock and maintain your POS displays.
Another potential disadvantage of using a point of sale display is the simple fact that it takes up space. If you own a small retail boutique, you may not have the extra space available for a POS display. Of course, this is really only an issue for small shops and stores.
Did this post give you a better understanding of point of sale displays?
- George Blitzer