Tips To Bring Customers Back To Your Store

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You only get one chance to make a first impression to your store's customers, but that doesn't mean you can't coerce them into returning to your store. Even after a customer or shopper leaves your store, you may still be able to encourage them to come back and purchase another product. In fact, many retail stores and businesses are driven on a high percentage of returning shoppers.

When compared to new customers, returning customers are easier to market, require fewer resources to handle (they return fewer items, ask fewer questions, etc.), and they tend to purchase more products. All of these elements make them an attractive target for retail business owners. But how are you supposed to bring customers back to your store once they've left?

Offer Follow-Up Promotions

One of the easiest ways to boost your retail store's number of returning customers it to offer follow-up sales and promotions. Have you ever been asked for your email address when checking out at a retail store? Sure you have! This all-too-common tactic is used for this very reason: to bring customers back to the store. Once you've given the store your email address, they may send you  special coupons, discount codes or other promotional material in an effort to drive you back to their establishment. You can follow this same strategy in your store, asking customers for their email address when they check out and following up with promotional offers.

Change Your Product Lineup

Whether it's apparel, handbags, fashion accessories, electronics, etc., retail products will eventually lose their appeal to consumers if given enough time. This is why it's critical that retail store owners continue to change up their product line on a regular basis. If you've been selling the same line of clothes for the past 6 months, for instance, it's probably time to move in some new ones. Not only will this give your store a fresh new look, but it will also encourage shoppers to return so they can see what new stuff your store has to offer.

Offer Exceptional Customer Service

This tip is somewhat of a no-brainer, especially if you've been in the retail business for any significant length of time. Consumers place a great deal of importance of customer service, viewing businesses that go out of their way to please them in high regards. When you go the extra mile with your store's shoppers, they will naturally feel more inclined to return in the future.

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  • George Blitzer
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