Setting Up a Store Display For The Spring Season
The spring season is officially here, which means consumers will be out in full force looking for new clothes and accessories. If you own or otherwise manage a retail apparel store, you should take advantage of the change in season by incorporating festive elements into your displays. A spring-themed display is relevant to all shoppers, and it will most certainly have a positive impact your sales.
So, how do you create a store display for the spring season? There's really no single "right" way to achieve this goal. As long you can use colors and elements associate with spring, you'll have a spring-themed display. Of course, you'll want to follow a few basic rules to ensure your display has a positive effect on shoppers, which we're going to discuss further in this blog post.
Before you even think about setting up a new store display, take a few minutes to familiarize yourself with seasonal spring colors. This can be done by searching online, browsing through magazines, or even taking a drive through the country. Pay close attention to the colors of the plant life, as you'll want to incorporate some of them into your window displays. It may sound silly, but driving through the countryside can spark inspiration for visual marketing.
Picnics are frequently associated with the spring season, making this the perfect element to include in your store's displays. As the temperatures warm, more and more people go outside to enjoy a lunch or snack under the beautiful sunny skies. If you're struggling to create an attractive store displays that reflects the spring season, try creating a seasonal picnic theme. Dressing a couple mannequins in short-sleeve shirts and accessorizing them with hats and a picnic basket is an excellent idea.
Here are some other tips to follow when setting up a spring-themed store display:
- We've talked about this before on our blog, but it's worth mentioning again that items should be grouped in threes for maximum effectiveness.
- Remember to change your store's display on a regular basis. You can still use a spring-themed display, but change the apparel and accessories at least once every other week.
- Place your mannequins in a location where they are highly visible to all shoppers.
- Observe shoppers as they pass by your display to determine whether or not it's effective.
- George Blitzer