January 23, 2017 3 min read
As it is already known, one of the most fascinating and appealing ways to improve the visibility of your store, of your collection or of the brand, it is by investing in the so-called “visual merchandising”, a set of strategies that are meant to visually improve the layout of stores, products and of the way in which all these reach and attract customers. Visual merchandising helps in maximizing the sales impact of the retail store, and also provides a compelling shopping experience by focusing on space planning and layout, coming up with creative and original displays, carrying out some market research, and all these in order to boost sales and determine a positive general image of a certain brand.
The way products are displayed on a given store is a science in its own way, but what actually matters are creativity and originality, the idea of providing something new and appealing. This science of visual merchandising is generally based on artistic principles, because it is only after we have established the entire plan of improving the aesthetics of what we want to sell and where that we undergo the entire technical procedures. The basic principles should rely on imagination and creativeness.
There are lots of ideas that can be developed so that you can get the best displays for your store. Taking into account the fact that in apparel stores there is a constant need for a refresh of collections, displays, costs, merchandise, the best option you have, as a store owner or as an interior designer is to organize everything using themes. Products need to be displayed in a way that customers are enticed to buy them and that is when science of shop fittings and displays come into play. You need thematic displays for some really good reasons:
Temporary displays, as the thematic displays may be to a certain extent, can cover some of the most complex themes with the same effectiveness. Their general style may value engineering, the technical stuff that can help you actually set up the entire display, may utilize luxurious props, render a classical or high-end look. If you decide on using thematic displays, you may consider one of the following types:
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