20 Merchandising Tips & Tricks You Need to To Use

June 30, 2016 4 min read

#1) Expand Beyond The Visual Sense

Shoppers have five senses – touch, sight, sound, smell and taste – so don't focus your merchandising efforts strictly on what you can see. Dozens of Sony stores, for instance, feature large devices that spray scents of vanilla, mandarin, bourbon and other ingredients to make shoppers feel more comfortable buying their products.

Image provided by ThinkRetail via Flickr Creative Commons

#2) Follow The Rule of Three

Try to get into the habit of grouping products, mannequins, and props in threes. According to the e-commerce service provider Shopify, shoppers are more likely to stop when they see symmetrical or balanced designs. You can create such designs by grouping items in threes, encouraging shoppers to take notice of your products.

#3) Make it Relevant To Your Target Audience

Who is most likely to purchase your store's product? You should have a clear understanding of your store's target audience when creating a product display, using elements to which they can relate.

#4) Planograms... Use Them

If you aren't using planograms, you are missing out on one of the easiest ways to plan and structure your store's merchandise. As the name suggests, a “planogram” is a visual representation of a store's product layout, including helpful metrics like shelf height, product dimensions, UPC/SKU numbers, and more.

#5) Set The Mood

You can trigger visceral emotions in shoppers by setting the mood with your product displays. For instance, red is an excellent choice because it's associated with passion. Green, on the other hand, is associated with Eco-friendly.

#6) Tell a Story

If you look at some of the most effective product displays by the nation's largest retailers, you'll notice they all have one thing in common: they tell a story. Regardless of what you are trying to sell, you should present it by telling a story in your display.

#7) Keep it Simple

Contrary to what some retail store owners may believe, simple product designs usually trump their complex counterparts. If there's too much going on with your display, shoppers may overlook the product and its respective benefits. Keep your store's displays simple, concise and straight-to-the-point to boost shopper engagement.

#8) Identify a Focal Point

All retail product displays should have a central point of focus. This goes hand-in-hand with the “keep it simple” tip mentioned above. When shoppers are presented with a product display, their attention should naturally shift towards their focal point.

#9) Group Similar Products Together

Who says you have to limit yourself to using a single product in your store's displays? Try grouping similar products together to boost sales. Also known as cross-merchandising, this is a highly effective yet simple way to boost sales and overall shopper satisfaction.

#10) Lighting Matters

You can spend countless hours crafting the perfect display, but it's not going to have much of an effect unless shoppers are able to see it. Make sure your product and displays are illuminated to improve their visibility.

#11) Change It Up

Visual merchandising isn't something that you can set and forget. Shoppers grow tired of seeing the same display time after time, at which point it has little-to-no effect on them. Even if you have an effective display, you should still change it on regular basis, implementing new products and props.

#12) Keep It Clean

I know this probably sounds like common sense to most experienced retail store owners and visual merchandisers, but it's still worth mentioning that you should spend some time maintaining your product displays. If you notice dust or debris accumulating on a display, give it a quick cleaning.

#13) Make Product Displays Appealing From All Angles

Retail product displays should be created so they are appealing from all angles. Whether the customer is looking at it from the front, the side or even the back, it should encourage them to buy the product. After creating a new display, take a few minutes to walk around it, viewing it from all angles.

#14) Signage

Signage is an invaluable tool in creating effective product and window displays in retail stores. When used correctly, it can capture the attention of shoppers while conveying key points of information like buy-one-get-one-free promotions, sales discounts, time-sensitive offers and more.

#15) Impulse Buys

What are impulse buys? Exactly what they sound like: spur-of-the-moment, unplanned purchases. You can place impulse buy products around your store's checkout lanes to boost sales.

#16) Go With The Seasons

If you can't seem to find the right theme for your store's product displays, you can always opt for a seasonal theme. Think about what elements are associated with the current season and implement them into your displays. A display for the summer season, for instance, may feature mannequins wearing bathing suits while holding beach towels and a beach bag.

#17) Ask For Help

Don't be afraid to ask product manufacturers and distributors for visual merchandising help. You have to remember that it's in their best interest for you to sell as many products as possible, which is why they'll often send props or even a representative to assist store owners who carry their products.

#18) Product Location

When choosing a location for your store's product, think about which area will yield the most sales. Most retail stores have sections defined by groups of product. An apparel store, for instance, may separate its sections based on gender, whereas an electronics store uses product-specific sections.

#19) Use Mannequins For Apparel

Sure, rolling racks and pegboards are useful for storing apparel products, but they lack the same visual appeal found in mannequins. If you really want to boost your store's sales (hint: you do), try presenting apparel on mannequins. This allows shoppers to see exactly how the item looks on the human figure, at which point they'll feel more comfortable buying it.

#20) Track Your Results

Pay close attention to how shoppers respond to your product displays. Are they buying more or less of the presented product? If it's the latter, you should try making small changes to your display to boost sales. Tracking the results of your products displays will allow you to see first-hand what's working and what's not.


Leave a comment

Comments will be approved before showing up.

Verified Reviews
  • Product Reviews
  • Site Reviews
05/07/2025
Anglique J.
United States
It was easy to put together, pictures did not do this mannequin justice! I recommend for anyone who is looking to buy, I do not at all regret this purchase, shipping went smooth and it arrived intact! Thank you! =D
04/23/2025
Mike P.
United States
The mannequin itself is great and easy to assemble. However, the bolt on the stand was cheaply welded on and broke off the first day having it, I cant lock the stand in place after adjusting it.
03/11/2025
JOYCE B.
United States
I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the...I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the inclusion of white gloves for handling her. We truly like her and have named her Olivia. <3 Thank you, MannequinMall!
03/08/2025
Hollie E.
United States
The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with...The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with you again. Thank you
11/22/2024
Advanced D.
United States
Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if...Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if makeup was applied. Beware, however, if purchasing shoes for these mannequins in advance of receiving them....because the molded feet are NOT flexible (like a human foot) we have had to return the shoes we purchased and exchange them for shoes at least 3 to 4 sizes larger in order to get them to fit. Not a complaint by any means, just a Cautionary Tale! Overall, we are extremely pleased with these purchases!
11/22/2024
Nicholas K.
United States
Started using it to shoot our clothing for our website. Works awesome!
11/12/2024
Trey G.
United States
I ordered one form to see if liked the quality and were pleased with our purchase. Placed an order for (10) more forms!
09/12/2024
Steve A.
United States
Wonderful display, want to make sure it’s secure from being knocked over. Any displays standing on one leg could easily come tumbling down if it’s in the wrong area. My only suggestion. Great for a corner display.
09/12/2024
Steve A.
United States
What a great company to work with I love mannequin mall I have 19 football players up in my man cave now.
08/31/2024
Diane G.
United States
I have longed for such a dress form since I was 16 years old, 56 years ago. I am very excited to finally own one and look forward to creating beautiful garments!
08/07/2024
Marc G.
United States
It has both a very classic and modern look to it. Overall very nice. The hands don't close all the way so it leaves a gap. Otherwise it would have received a 5
07/07/2024
Joseph
United States
Perfect! Love it, will buy again
06/27/2024
Mrs L.
United States
This was a gift given to me and the quality and appearance is perfect. Measurements fit me perfectly . A beautiful dress form. Well made wonderful form . I love it
06/24/2024
Edward E.
United States
I bought this product to display my HALO Master Chief armor costume…and, it is awesome! Highly recommend.
06/24/2024
Symia
United States
I’m so obsessed, shipping and delivery was quick!
06/13/2024
Tom
United States
She’s great I named her Penelope!
05/26/2024
Liliana
United States
It was a gift and my sister loved it thank you so much ❤️💕
05/02/2024
Bryan B.
United States
The mannequin was perfect; thank you!
04/29/2024
Marivel T.
United States
They worked well for us.
03/20/2024
Anthony G.
United States
Great quality and arrived quickly.
03/15/2024
Carol J.
United States
Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This...Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This is good for shock absorption. The boxes were clearly marked "fragile, handle with care". The face of the mannequin had a foam mask to protect her nose from breaking. As for the mannequin herself (model MM-Z25), quality is great, all the pieces were there and the stand has a foot support as well as a calf support for better dressing options. The joints are all metal threads and posts, so they can withstand a lot of position changes without wear and tear issues. All it takes is an Allen wrench to move or remove any limbs. The mannequin's face is pleasant (not pouty like some can be), she has nice eyelashes and light colored lipstick and rouge. She has holes in her ears for earrings. I had no problem assembling her. Put one foot on the stand first and work your way up from there. She comes apart easily for dressing. We remove her from the stand and sit her on our sewing studio couch sometimes for a little change and she looks so real! We have several "normal people wigs" that fit her head fine.
03/13/2024
Susan
United States
I love it. It is beautiful high quality 😍
03/12/2024
Alex G.
United States
fantastic experience! as described, nicely made & arrived quickly. for the price I think its outstanding.
03/07/2024
Oconee M.
United States
This is the third mannequin we have purchased from here. Our original choice was out-of-stock, but we were contacted promptly and offered a substitute. Shipping was super fast! Easy to assemble!
03/05/2024
SUZETTE A.
United States
Smooth and Easy!
02/13/2024
Patrick G.
United States
Very pleased with the service provided. The mannequin is high quality looks stunning.
02/13/2024
Bryan B.
United States
She is great! We bought her for our clothing store. We received her very fast and she was packaged exceptionally. We would love to buy many more in the future. Thank you for making our first purchase from you wonderful.
02/12/2024
Maureen H.
United States
She’s beautiful! Perfect for the flower exhibit she will be in at the art museum
02/03/2024
Kend P.
United States
It’s perfect for product photography. Only for starts because the product seemed used, lots of scratches and dents and dirty. Overall good purchase.
01/27/2024
Mandi M.
United States
We love the mannequins but 3 hands had broken fringes and the glass base is shattered on 1. Other than that they look really amazing
REVIEWS
  • Product Reviews
  • Site Reviews
05/07/2025
Anglique J.
United States
It was easy to put together, pictures did not do this mannequin justice! I recommend for anyone who is looking to buy, I do not at all regret this purchase, shipping went smooth and it arrived intact! Thank you! =D
04/23/2025
Mike P.
United States
The mannequin itself is great and easy to assemble. However, the bolt on the stand was cheaply welded on and broke off the first day having it, I cant lock the stand in place after adjusting it.
03/11/2025
JOYCE B.
United States
I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the...I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the inclusion of white gloves for handling her. We truly like her and have named her Olivia. <3 Thank you, MannequinMall!
03/08/2025
Hollie E.
United States
The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with...The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with you again. Thank you
11/22/2024
Advanced D.
United States
Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if...Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if makeup was applied. Beware, however, if purchasing shoes for these mannequins in advance of receiving them....because the molded feet are NOT flexible (like a human foot) we have had to return the shoes we purchased and exchange them for shoes at least 3 to 4 sizes larger in order to get them to fit. Not a complaint by any means, just a Cautionary Tale! Overall, we are extremely pleased with these purchases!
11/22/2024
Nicholas K.
United States
Started using it to shoot our clothing for our website. Works awesome!
11/12/2024
Trey G.
United States
I ordered one form to see if liked the quality and were pleased with our purchase. Placed an order for (10) more forms!
09/12/2024
Steve A.
United States
Wonderful display, want to make sure it’s secure from being knocked over. Any displays standing on one leg could easily come tumbling down if it’s in the wrong area. My only suggestion. Great for a corner display.
09/12/2024
Steve A.
United States
What a great company to work with I love mannequin mall I have 19 football players up in my man cave now.
08/31/2024
Diane G.
United States
I have longed for such a dress form since I was 16 years old, 56 years ago. I am very excited to finally own one and look forward to creating beautiful garments!
08/07/2024
Marc G.
United States
It has both a very classic and modern look to it. Overall very nice. The hands don't close all the way so it leaves a gap. Otherwise it would have received a 5
07/07/2024
Joseph
United States
Perfect! Love it, will buy again
06/27/2024
Mrs L.
United States
This was a gift given to me and the quality and appearance is perfect. Measurements fit me perfectly . A beautiful dress form. Well made wonderful form . I love it
06/24/2024
Edward E.
United States
I bought this product to display my HALO Master Chief armor costume…and, it is awesome! Highly recommend.
06/24/2024
Symia
United States
I’m so obsessed, shipping and delivery was quick!
06/13/2024
Tom
United States
She’s great I named her Penelope!
05/26/2024
Liliana
United States
It was a gift and my sister loved it thank you so much ❤️💕
05/02/2024
Bryan B.
United States
The mannequin was perfect; thank you!
04/29/2024
Marivel T.
United States
They worked well for us.
03/20/2024
Anthony G.
United States
Great quality and arrived quickly.
03/15/2024
Carol J.
United States
Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This...Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This is good for shock absorption. The boxes were clearly marked "fragile, handle with care". The face of the mannequin had a foam mask to protect her nose from breaking. As for the mannequin herself (model MM-Z25), quality is great, all the pieces were there and the stand has a foot support as well as a calf support for better dressing options. The joints are all metal threads and posts, so they can withstand a lot of position changes without wear and tear issues. All it takes is an Allen wrench to move or remove any limbs. The mannequin's face is pleasant (not pouty like some can be), she has nice eyelashes and light colored lipstick and rouge. She has holes in her ears for earrings. I had no problem assembling her. Put one foot on the stand first and work your way up from there. She comes apart easily for dressing. We remove her from the stand and sit her on our sewing studio couch sometimes for a little change and she looks so real! We have several "normal people wigs" that fit her head fine.
03/13/2024
Susan
United States
I love it. It is beautiful high quality 😍
03/12/2024
Alex G.
United States
fantastic experience! as described, nicely made & arrived quickly. for the price I think its outstanding.
03/07/2024
Oconee M.
United States
This is the third mannequin we have purchased from here. Our original choice was out-of-stock, but we were contacted promptly and offered a substitute. Shipping was super fast! Easy to assemble!
03/05/2024
SUZETTE A.
United States
Smooth and Easy!
02/13/2024
Patrick G.
United States
Very pleased with the service provided. The mannequin is high quality looks stunning.
02/13/2024
Bryan B.
United States
She is great! We bought her for our clothing store. We received her very fast and she was packaged exceptionally. We would love to buy many more in the future. Thank you for making our first purchase from you wonderful.
02/12/2024
Maureen H.
United States
She’s beautiful! Perfect for the flower exhibit she will be in at the art museum
02/03/2024
Kend P.
United States
It’s perfect for product photography. Only for starts because the product seemed used, lots of scratches and dents and dirty. Overall good purchase.
01/27/2024
Mandi M.
United States
We love the mannequins but 3 hands had broken fringes and the glass base is shattered on 1. Other than that they look really amazing
REVIEWS