September 03, 2016 3 min read

Nowadays, mannequins are a statement in visual merchandising, a cost-effective marketing strategy that embodies also a reflection of the consumer’s nature. We witness an unprecedented diversity of mannequins, not only connected to composition, design, structure, but also to their usability.

The manufacture of the mannequins is increasingly transforming into a genuine form of art that goes along with the “Zeitgeist” of the fashion and art as well; shapeless mannequins, merged materials mannequins, transgender, oversized, all of them are to be found in self-respecting stores that understand the importance of investing in aesthetical layouts for enhancing the store’s visibility and brand awareness.

Making The Most Out Of Mannequins

Mannequins’ customer-friendly aspect is a fact that needs to be exploited at its highest potential because it may lead to important benefits. People enjoy seeing creativeness and originality in every attempt to create intriguing and appealing displays that makes use of mannequins. Each possible development of the mannequin’s aspect and usage can be perceived as a way to ensure a potential originality and novelty that is translated into a higher visibility and recognition among other stores.

This versatility that characterizes today’s mannequin aspect is a proof of the increasing strategies to communicate more with the customers. Fashion is not a static field, and this is the first reason why we see this reflected in the way in which apparel stores try to communicate that to the customers. Mannequins used to be o form of stereotype and the world is now focusing on erasing this idea. People are diverse, tastes are diverse. For this diversity there is this continuous struggle to come up with new ideas to state it again and again, to make people feel free with their and wear whatever they please.

Integrating Mannequins With Your Collection & Displays

When it comes to actually apply the entire ideas about diversity when crafting displays, we need to understand that the more complex our target customers and collections are, the more we need to invest in visually promoting our brand and our store. For example, every store sells XXL clothes, but not all show that to the public. Skinny mannequin window displays are everywhere, but stores started to promote this openness for the main reason of providing a better definition of their collections. This is reason for the emergence of “Realistic collections” of mannequins (very expressive human figures, faces with wrinkles and other flaws).

Mannequin usage is influenced also by the type of items a store offers and the way in which the store designer decides to create a display. For example, action mannequins are very useful when we sell sports collections and articles for teens, normal mannequins are used when we display luxury items, for their more “classical look”, but shouldn’t be used, for example, when we have a big collection and little space for display. Therefore, diverse collections are rendered by complex displays and mannequins, according to their function and type.

The use of complex mannequins isn’t only a result of a diverse collection, but also a way to improve the visibility of the store. It is a simple aftermath of the development of more complex strategies to attract customers by rendering the collections as enjoyable and aesthetically as possible.

The Secret To Defining Your Apparel Collection With Mannequins

But defining a collection of clothes or items of different types doesn’t necessary imply the fact that we need to use specific mannequins only for the sake of accuracy; by defining a collection through the use of mannequins we refer mainly to valorize it, to put it into displays along with mannequins, props and other means to improve their visibility and attract customers.

This is the main reason for the development of the so-called “the art of mannequin”, a more systematic approach towards the conversion of a simple manufacturing of mannequins into a special form of art. Mannequins have grown in aspect, going along the postmodern mindset. We see now surreal mannequins (parts of the “body” fused to objects, birds, for example), and all the mannequins reflecting human emotions and expressions.

As stated before, the choice for mannequins is given by their customer-friendly appearance, meant to render a certain personality to the items of clothing they present. An expressive mannequin is the best choice because people don’t want to see a precise inexpressive mass representing something, because nobody buys random clothes, but outfits that shape our personality. We may think from now on at mannequins used in creative displays as to something that can really shape our way of getting dressed because the era of stoned and expressionless mannequins has come to an end.


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Verified Reviews
  • Product Reviews
  • Site Reviews
04/23/2025
Mike P.
United States
The mannequin itself is great and easy to assemble. However, the bolt on the stand was cheaply welded on and broke off the first day having it, I cant lock the stand in place after adjusting it.
03/11/2025
JOYCE B.
United States
I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the...I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the inclusion of white gloves for handling her. We truly like her and have named her Olivia. <3 Thank you, MannequinMall!
03/08/2025
Hollie E.
United States
The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with...The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with you again. Thank you
11/22/2024
Advanced D.
United States
Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if...Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if makeup was applied. Beware, however, if purchasing shoes for these mannequins in advance of receiving them....because the molded feet are NOT flexible (like a human foot) we have had to return the shoes we purchased and exchange them for shoes at least 3 to 4 sizes larger in order to get them to fit. Not a complaint by any means, just a Cautionary Tale! Overall, we are extremely pleased with these purchases!
11/22/2024
Nicholas K.
United States
Started using it to shoot our clothing for our website. Works awesome!
11/12/2024
Trey G.
United States
I ordered one form to see if liked the quality and were pleased with our purchase. Placed an order for (10) more forms!
09/12/2024
Steve A.
United States
Wonderful display, want to make sure it’s secure from being knocked over. Any displays standing on one leg could easily come tumbling down if it’s in the wrong area. My only suggestion. Great for a corner display.
09/12/2024
Steve A.
United States
What a great company to work with I love mannequin mall I have 19 football players up in my man cave now.
08/31/2024
Diane G.
United States
I have longed for such a dress form since I was 16 years old, 56 years ago. I am very excited to finally own one and look forward to creating beautiful garments!
08/07/2024
Marc G.
United States
It has both a very classic and modern look to it. Overall very nice. The hands don't close all the way so it leaves a gap. Otherwise it would have received a 5
07/07/2024
Joseph
United States
Perfect! Love it, will buy again
06/27/2024
Mrs L.
United States
This was a gift given to me and the quality and appearance is perfect. Measurements fit me perfectly . A beautiful dress form. Well made wonderful form . I love it
06/24/2024
Edward E.
United States
I bought this product to display my HALO Master Chief armor costume…and, it is awesome! Highly recommend.
06/24/2024
Symia
United States
I’m so obsessed, shipping and delivery was quick!
06/13/2024
Tom
United States
She’s great I named her Penelope!
05/26/2024
Liliana
United States
It was a gift and my sister loved it thank you so much ❤️💕
05/02/2024
Bryan B.
United States
The mannequin was perfect; thank you!
04/29/2024
Marivel T.
United States
They worked well for us.
03/20/2024
Anthony G.
United States
Great quality and arrived quickly.
03/15/2024
Carol J.
United States
Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This...Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This is good for shock absorption. The boxes were clearly marked "fragile, handle with care". The face of the mannequin had a foam mask to protect her nose from breaking. As for the mannequin herself (model MM-Z25), quality is great, all the pieces were there and the stand has a foot support as well as a calf support for better dressing options. The joints are all metal threads and posts, so they can withstand a lot of position changes without wear and tear issues. All it takes is an Allen wrench to move or remove any limbs. The mannequin's face is pleasant (not pouty like some can be), she has nice eyelashes and light colored lipstick and rouge. She has holes in her ears for earrings. I had no problem assembling her. Put one foot on the stand first and work your way up from there. She comes apart easily for dressing. We remove her from the stand and sit her on our sewing studio couch sometimes for a little change and she looks so real! We have several "normal people wigs" that fit her head fine.
03/13/2024
Susan
United States
I love it. It is beautiful high quality 😍
03/12/2024
Alex G.
United States
fantastic experience! as described, nicely made & arrived quickly. for the price I think its outstanding.
03/07/2024
Oconee M.
United States
This is the third mannequin we have purchased from here. Our original choice was out-of-stock, but we were contacted promptly and offered a substitute. Shipping was super fast! Easy to assemble!
03/05/2024
SUZETTE A.
United States
Smooth and Easy!
02/13/2024
Patrick G.
United States
Very pleased with the service provided. The mannequin is high quality looks stunning.
02/13/2024
Bryan B.
United States
She is great! We bought her for our clothing store. We received her very fast and she was packaged exceptionally. We would love to buy many more in the future. Thank you for making our first purchase from you wonderful.
02/12/2024
Maureen H.
United States
She’s beautiful! Perfect for the flower exhibit she will be in at the art museum
02/03/2024
Kend P.
United States
It’s perfect for product photography. Only for starts because the product seemed used, lots of scratches and dents and dirty. Overall good purchase.
01/27/2024
Mandi M.
United States
We love the mannequins but 3 hands had broken fringes and the glass base is shattered on 1. Other than that they look really amazing
01/24/2024
Pamela H.
United States
Very pleased with the mannequin I purchased. Nice quality stand, wheels and form. Easy to assemble.
REVIEWS
  • Product Reviews
  • Site Reviews
04/23/2025
Mike P.
United States
The mannequin itself is great and easy to assemble. However, the bolt on the stand was cheaply welded on and broke off the first day having it, I cant lock the stand in place after adjusting it.
03/11/2025
JOYCE B.
United States
I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the...I've previously worked in retail, so I have experience with various forms of Mannies. I shopped and purchased this particular mannequin to use for special events and in the showroom at our distribution center. She was expertly packed and easy to assemble. We appreciated every detail, even the inclusion of white gloves for handling her. We truly like her and have named her Olivia. <3 Thank you, MannequinMall!
03/08/2025
Hollie E.
United States
The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with...The product is very good quality and life-like in dimensions. The white mannequin was a bit chalky coming out of the box so we wiped it down before putting clothes on it. There was a customer service issue that was dealt with quickly and with integrity to make sure we were happy. I will shop with you again. Thank you
11/22/2024
Advanced D.
United States
Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if...Our company purchased both the female and male mannequins to create a display for one of our clients; we were extremely happy with the quality of these mannequins! The faces on both have eyelashes that actually look real instead of being molded/painted on and the female even has red lips as if makeup was applied. Beware, however, if purchasing shoes for these mannequins in advance of receiving them....because the molded feet are NOT flexible (like a human foot) we have had to return the shoes we purchased and exchange them for shoes at least 3 to 4 sizes larger in order to get them to fit. Not a complaint by any means, just a Cautionary Tale! Overall, we are extremely pleased with these purchases!
11/22/2024
Nicholas K.
United States
Started using it to shoot our clothing for our website. Works awesome!
11/12/2024
Trey G.
United States
I ordered one form to see if liked the quality and were pleased with our purchase. Placed an order for (10) more forms!
09/12/2024
Steve A.
United States
Wonderful display, want to make sure it’s secure from being knocked over. Any displays standing on one leg could easily come tumbling down if it’s in the wrong area. My only suggestion. Great for a corner display.
09/12/2024
Steve A.
United States
What a great company to work with I love mannequin mall I have 19 football players up in my man cave now.
08/31/2024
Diane G.
United States
I have longed for such a dress form since I was 16 years old, 56 years ago. I am very excited to finally own one and look forward to creating beautiful garments!
08/07/2024
Marc G.
United States
It has both a very classic and modern look to it. Overall very nice. The hands don't close all the way so it leaves a gap. Otherwise it would have received a 5
07/07/2024
Joseph
United States
Perfect! Love it, will buy again
06/27/2024
Mrs L.
United States
This was a gift given to me and the quality and appearance is perfect. Measurements fit me perfectly . A beautiful dress form. Well made wonderful form . I love it
06/24/2024
Edward E.
United States
I bought this product to display my HALO Master Chief armor costume…and, it is awesome! Highly recommend.
06/24/2024
Symia
United States
I’m so obsessed, shipping and delivery was quick!
06/13/2024
Tom
United States
She’s great I named her Penelope!
05/26/2024
Liliana
United States
It was a gift and my sister loved it thank you so much ❤️💕
05/02/2024
Bryan B.
United States
The mannequin was perfect; thank you!
04/29/2024
Marivel T.
United States
They worked well for us.
03/20/2024
Anthony G.
United States
Great quality and arrived quickly.
03/15/2024
Carol J.
United States
Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This...Upon receiving this mannequin, I was impressed by how well she was packed! The biggest parcel was a double box for extra strength and each of the limbs was inside its own bubble pack bag. The pieces were all surrounded by little spongy scraps of what looks like scuba diving wet suit material. This is good for shock absorption. The boxes were clearly marked "fragile, handle with care". The face of the mannequin had a foam mask to protect her nose from breaking. As for the mannequin herself (model MM-Z25), quality is great, all the pieces were there and the stand has a foot support as well as a calf support for better dressing options. The joints are all metal threads and posts, so they can withstand a lot of position changes without wear and tear issues. All it takes is an Allen wrench to move or remove any limbs. The mannequin's face is pleasant (not pouty like some can be), she has nice eyelashes and light colored lipstick and rouge. She has holes in her ears for earrings. I had no problem assembling her. Put one foot on the stand first and work your way up from there. She comes apart easily for dressing. We remove her from the stand and sit her on our sewing studio couch sometimes for a little change and she looks so real! We have several "normal people wigs" that fit her head fine.
03/13/2024
Susan
United States
I love it. It is beautiful high quality 😍
03/12/2024
Alex G.
United States
fantastic experience! as described, nicely made & arrived quickly. for the price I think its outstanding.
03/07/2024
Oconee M.
United States
This is the third mannequin we have purchased from here. Our original choice was out-of-stock, but we were contacted promptly and offered a substitute. Shipping was super fast! Easy to assemble!
03/05/2024
SUZETTE A.
United States
Smooth and Easy!
02/13/2024
Patrick G.
United States
Very pleased with the service provided. The mannequin is high quality looks stunning.
02/13/2024
Bryan B.
United States
She is great! We bought her for our clothing store. We received her very fast and she was packaged exceptionally. We would love to buy many more in the future. Thank you for making our first purchase from you wonderful.
02/12/2024
Maureen H.
United States
She’s beautiful! Perfect for the flower exhibit she will be in at the art museum
02/03/2024
Kend P.
United States
It’s perfect for product photography. Only for starts because the product seemed used, lots of scratches and dents and dirty. Overall good purchase.
01/27/2024
Mandi M.
United States
We love the mannequins but 3 hands had broken fringes and the glass base is shattered on 1. Other than that they look really amazing
01/24/2024
Pamela H.
United States
Very pleased with the mannequin I purchased. Nice quality stand, wheels and form. Easy to assemble.
REVIEWS