June 30, 2016 2 min read
Do you own a retail store? If so, you are probably well aware of the importance of visual merchandising. As a retailer, it's your job to encourage shoppers to purchase your products, which is typically done through visual advertisements. Whether your store sells apparel, handbags, jewelry, suits, electronics, sports equipment, or practically anything else, you need eye-catching displays to grab shoppers' attention and convince them to buy your products.
When it comes to visual merchandising in retail stores, simple displays usually trump complex displays. Try to focus on just a few key products while using props and other items to "emphasize" them. Doing so will keep shoppers engaged and interested with the products being displayed. This doesn't necessarily mean that you should include a single item in your displays, but focus on simplicity to achieve a more desirable product display.
If you aren't incorporating impulse buys into your product displays, you are missing out on one of the easiest ways to boost sales. We've talked about this before on our blog, but in case you missed it an "impulse buy" is described as any product that's purchased as a spur-of-the-moment decision. If a customer visited your store with the intention of buying a new dress and noticed a pair of shoes she wanted as well, the shoes would be considered an impulse buy. Try to sprinkle some relevant impulse buy products into your displays to entice shoppers to buy multiple items.
A good rule of thumb to follow when creating product displays in your store is to group them in threes. Why is this important? Well, studies have shown that the human brain is hard-wired to respond with greater engagement when presented with items in groups of three. The unsymmetrical appearance of threes triggers a visceral reaction in shoppers, forcing them to stop and think about the products being displayed. Granted, they may not purchase the products, but triggering this reaction is a step in the right direction.
Don't underestimate the importance of signage in your product displays. The right signs will draw attention to your displays, encouraging shoppers to take notice. Of course, using too many signs will have the opposite effect, so use them sparingly and only when appropriate.
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